Why JapanPass exists
Japan is one of the most extraordinary countries in the world to visit, live in, or do business in. It is also one of the hardest to navigate without the right guidance.
Most online guides aggregate opinions, rank by popularity, or sell placement to the highest bidder. None of that tells you what is actually worth your time. The travel and relocation advice available in English for Japan is fragmented, unreliable, and overwhelmingly driven by advertising rather than experience.
JapanPass was built to fix that. Every curated listing is visited in person by someone with over 15 years of living experience in Japan. No crowd-sourcing. No algorithms. No businesses buying their way onto a recommendation.
The opportunity
Japan welcomed over 36 million foreign visitors in 2024, with numbers still climbing. Foreign residents continue to grow as Japan relaxes visa pathways. Yet the market for curated, trustworthy, English-language Japan services remains underserved.
JapanPass sits at the intersection of three high-growth markets: premium travel consulting, curated directory listings for local businesses, and guided tour services. The platform is designed to generate recurring revenue across multiple streams, including consulting fees, directory subscriptions, affiliate partnerships, and tour bookings, while serving both travelers and long-term residents.
Our curation standards
Vision
JapanPass is building toward becoming the definitive platform for experiencing Japan with confidence. Near-term, that means curated listings, direct consulting, and a growing network of vetted guided tours. Longer-term, it means a full-service marketplace connecting independent guides across Japan with travelers seeking authentic, locally-led experiences. A Japan-focused alternative to the fragmented platforms that currently dominate.
The company is registered in Japan and operates from Kobe. Expansion into additional languages and concierge-level services is planned as revenue scales.
Founder
American, based in Kobe, in Japan for over 15 years. Active guide with GoWithGuide, and building JapanPass out of deep local knowledge and a genuine frustration with the quality of English-language guidance available to foreigners navigating Japanese life.
Investor enquiries
Interested in the JapanPass Investor Package?
JapanPass is actively building revenue across multiple streams with a clear roadmap toward a national guide marketplace. The Investor Package includes business overview, revenue model, growth roadmap, financials, and terms, and is shared directly on request with qualified parties.
Request the Investor Package →Opens your email client with a pre-filled message to japanpasscom@gmail.com
Want your business in the JapanPass directory? Request a listing package.
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